18+ hour, 42+ min ago  (369+ words) Sponsor Content Created With Nutrafol Davuluri knows a thing or two about exuding confidence: She's the first South Asian woman to win Miss America, and she's a successful author and filmmaker. When she's not at work, she's hanging out at…...

1+ week, 6+ day ago  (21+ words) For Me, Spring 2026 Is All About an Intentional Beauty Routine14 Mindful Must-Haves I'm Using on Repeat'Who What Wear...

2+ week, 1+ day ago  (652+ words) Up next, we're getting to know pop star, actress, and fashion designer Jessica Simpson, who is partnering with Kiehl's for its Better Screen Miner-all UV Serum. Below, she's answering all of our rapid-fire questions, reflecting on motherhood, reminiscing on Y2 K…...

3+ week, 2+ day ago  (177+ words) Emma is a beauty editor on the branded content team. She's a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns the digital brand…...

3+ week, 4+ day ago  (280+ words) Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry's most esteemed titles, including Marie Claire, Glamour UK, Stylist and Refinery29, Shannon's aim is to make the…...

1+ mon, 2+ week ago  (787+ words) After years of navigating breakouts, green concealer is the makeup hack I still rely on whenever redness reappears. Growing up with acne-prone skin meant that my makeup bag had to work just as hard as my skincare routine. While I…...

1+ mon, 2+ week ago  (354+ words) My seasonal glow up is officially in action. Winter is hard on my hair and skin. The cold temperatures, low humidity, and lack of sunlight make it difficult to look and feel my best. Luckily, though, I've (almost) made it…...

2+ mon, 3+ week ago  (280+ words) A new era is loading" As a beauty editor, I'm always dying to know what's next. Which hair, makeup, and skincare trends are heading straight for us? What product, ingredient, or technique will take over Instagram and Tik Tok? It…...

3+ mon, 3+ day ago  (68+ words) Aniyah Morinia is a beauty and fashion editor based in New York City. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating Tik Toks in addition to writing fashion and…...

3+ mon, 1+ week ago  (1019+ words) The Lineup is a monthly series where we're giving you an inside peek at the beauty lineups of the most sought-after experts and tastemakers in the industry. Get ready for a behind-the-scenes look at all the can't-live-without products that make…...