News

Performance Marketing World
performancemarketingworld. com > article > 1955260 > creators-push-celebrities-beauty-mix-influencing-just-2-purchases

Creators push celebrities out of the beauty mix, now influencing just 2% of purchases

21+ hour, 37+ min ago  (30+ words) Performance Marketing World Consumers are favouring personality, relatability, and positive reviews over star power in beauty advertising....