7+ hour, 18+ min ago  (379+ words) Tik Tok loves inventing new words. Some are harmless, others deserve closer attention. This is the case with "mogging," a term that has gone viral among Generation Z. Behind its apparent lightheartedness, however, lies a far less innocuous vision of beauty:…...

2+ week, 1+ day ago  (17+ words) Masculinist discourse, virilist influencers: how this content can weaken the bond between some mothers and their sons....

3+ week, 2+ day ago  (154+ words) Knowing your skin is a starting point, but it's adopting the right daily habits that makes the difference. Preserving your skin's natural defenses against the sun is first and foremost about adopting a conscious and sustainable approach to sun exposure....

3+ week, 5+ day ago  (136+ words) On Instagram, content creator Chlo" (@thegingerchloe) sparked a wave of reactions with a video that was as simple as it was effective....

4+ week, 21+ hour ago  (281+ words) With these striking visuals and airbrushed makeup, the whole world seems to have frozen in the 2000s. Especially since these glittery tattoos peek out from under low-rise pants and colorful open-back tops. No, you haven't crossed a time warp or taken…...

1+ mon, 3+ day ago  (586+ words) Social media is overflowing with surprising beauty tips, and some go viral in just a few days. The latest? Using" an eyelash curler to add volume at the roots. Yes, the accessory usually reserved for eyelashes is now making its…...

1+ mon, 2+ week ago  (1674+ words) Each year, the beauty market holds surprises for us, and gift sets remain one of the most dynamic segments. According to a 2023 NPD Group study, sales of beauty kits increased by 12% in Europe, driven by the diversification of ranges and…...

1+ mon, 3+ week ago  (1660+ words) Every year, from the first weeks of October, cosmetics brands compete to attract beauty enthusiasts. The women's beauty advent calendar has become a true social phenomenon, a ritual as eagerly anticipated as the holidays themselves. Behind each small numbered box…...

1+ mon, 3+ week ago  (446+ words) At first glance, the remark seems innocuous. Yet, "you scare men" is now provoking numerous reactions. More and more women see it less as a simple observation and more as a reflection of the still very present social expectations surrounding…...

1+ mon, 3+ week ago  (376+ words) Beauty enthusiasts are no longer trying to create the illusion of perfect skin, nor are they attempting to create a tinted camouflage. Instead of reaching for a brush to erase those blemishes that society shouldn't see, they're using stickers that…...