3+ hour, 22+ min ago  (211+ words) Elle India "In 2026, the most radical thing you can do for your skin is actively demand chemicals The 'clean beauty' bubble has not just burst; it has grown mould and expired in our bathroom cabinets We are officially done paying…...

2+ day, 22+ hour ago  (459+ words) A Gen Z writer who loved early 2000s rom-coms so much that she ventured into journalism. She may not be able to write an Instagram bio, but she definitely has plenty of opinions on beauty, wellness, and the news she consumes…...

4+ week, 1+ day ago  (1540+ words) April marks the arrival of summer, and these essentials aren't just here to claim a spot on your shelf but to stay with you as you ease into the season's first "hot girl summer" moment. March seemed to linger longer…...

1+ mon, 6+ day ago  (521+ words) What happens when you focus less on trends and more on what people actually need? Mokae's founders talk brows, routines, and building products that feel practical and considered. Sandhya Shekhar (SS): I saw a clear fatigue in the industry, with…...

1+ mon, 2+ week ago  (608+ words) Choose your favourite Hannah look, from signature blonde glam to bold, fun transformations, and discover what it reveals about your beauty personality. Hannah Montana has never had just one aesthetic, and that is exactly why so many of us loved…...

2+ mon, 3+ week ago  (487+ words) Indian skincare brand Terrai is cutting through multi-step routines with clinically backed, multitasking products designed to save time without compromising results. In an era where skincare routines have turned into ten-step commitments, Terrai is asking a simple but radical question:…...

3+ mon, 1+ week ago  (994+ words) Elle India "Beauty routines are becoming more intelligent and intentional, increasingly shaped by science and informed decision-making As Indian consumers gravitate towards ingredient literacy and efficacy-led choices, premium skincare is moving beyond fleeting trends to prioritise transparency, trust, and proven…...

3+ mon, 3+ week ago  (981+ words) From sheer bases to softly flushed cheeks, Tripti Dimri's vacation makeup approach highlights why intentional prep, light textures, and lifestyle-led beauty matter more than excess. Vacations are meant for switching off, not standing in front of a mirror for hours…...

4+ mon, 5+ day ago  (282+ words) From barrier intelligence to stress-responsive skin, these are the formulations quietly shaping the next phase of beauty. Here are the ingredients (and ingredient families) that define that shift. Peptides are not new. What's changing is how they're designed and delivered....

5+ mon, 1+ week ago  (229+ words) ELLE India speaks to Siddharth Bhagat - Director, Amazon Fashion and Beauty, India, about AI-enabled shopping, global beauty access and the rise of smart, curated discovery. Siddharth Bhagat: What really sets Amazon Beauty apart is the combination of scale, careful selection…...