1+ hour, 14+ min ago   (1059+ words) Nicole Tan on formulas older than cinema, the counter that remembers your face, and the two things I spent my last two minutes lobbying for. Anessa is in India. Not coming. Here. It is already on shelf at beauty retailers,…...

3+ week, 1+ day ago   (619+ words) This month arrived with a lineup of beauty launches that instantly demanded attention. Every pick brought something memorable, making this one of the most exciting collections of the season. The Chubby Sticks are back, and they still know how to…...

1+ mon, 3+ day ago   (577+ words) From skincare and streetwear to logistics and better-for-you snacks, these founders aren’t waiting until adulthood to build businesses with real customers, real communities and real ambition. For a generation that grew up online, starting a business no longer requires waiting…...

1+ mon, 1+ week ago   (202+ words) ELLE Digital Cover Star: Ali Fazal Isn't Chasing Stardom Anymore—He's Chasing Stories That Matter ELLE Voices: What Does India’s Education System Need To Fix First? Max, Min And Meowzaki's Cast Went From Cat Gossip To Generational Trauma In Under…...

1+ mon, 2+ week ago   (1441+ words) If the monsoon is making your beauty routine work overtime, consider this your seasonal reset. These latest launches are here to lighten the load. As fragrance preferences continue to move beyond sweet gourmands and classic florals, herbaceous compositions are gaining…...

1+ mon, 4+ week ago   (401+ words) Most of us are not chasing flawless skin anymore. We want fresh, easy, and natural looking. Enter skin tint, the product taking over makeup bags everywhere Skin tint never felt like a hard sell. The appeal is obvious. It is…...

2+ mon, 2+ week ago   (759+ words) Earth Rhythm from the House of Nykaa proves that cleansing can be simple, effective, enjoyable, and never feel boring anymore and keeps it fun. Daily! First came matcha lattes. Then matcha desserts. Then matcha everything. Now, the internet's favourite green…...

2+ mon, 2+ week ago   (345+ words) The season's biggest beauty dilemma isn't about skincare or makeup. It's deciding whether you're in your glossy hair era or your carefree wave phase. One is sleek, glossy and extremely polished, whereas the other is super natural with soft waves…...

2+ mon, 3+ week ago   (544+ words) Elle India Long before social media came into existence, especially at the beauty forefront, consumers lacked awareness. For years, sunscreen occupied an oddly forgettable corner on our beauty shelves. It was the product dermatologists insisted on, the one our mothers…...

3+ mon, 2+ day ago   (339+ words) Rushed mornings, last minute plans and zero patience for blending all have one thing in common: these creamy eyeshadow sticks that make makeup look so good. Here are a few brilliant eyeshadow sticks that make foolproof makeup feel genuinely achievable....