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News
“Make ’em laugh, make ’em laugh until they cry”: Director Amber Mealing on Swisse’s new ‘HYSTERIA’ campaign via Clemenger BBDO
2+ day, 22+ hour ago (939+ words) You’re back directing after taking some time away – how did the Swisse project find you, and what made it feel like the right one to come back with? The creatives at Clems had a list of preferred female directors and…...
Hey Zomi spotlights Australia’s ‘Menstrual Load’ in new national campaign via Greenpoint
6+ mon, 3+ week ago (382+ words) 93 per cent of menstruators admitted to leaking on their underwear, 78 per cent on bedsheets, and 60 per cent worry about leakage often or always. Over 54 per cent have leaked in public, most commonly at school or work. It is a physical,…...
Tetley Tea and BCNA launch 'The Uncomfortable Cup' to spark conversations about breast cancer in new national campaign via Showpony
9+ mon, 3+ week ago (418+ words) For over 100 years, Tetley has been at the heart of Australian conversations, but some topics, like breast cancer remain difficult. Breast cancer is the most commonly diagnosed cancer among Australian women and is on the rise in men (and women)....