2+ hour, 13+ min ago  (131+ words) WNBA player Lexie Hull is stepping into beauty with the launch of Forta Cosmetics, a new performance-focused brand designed for routines that move between workouts, long days, and packed schedules. Short for (FOR)(T)HE(A)CTIVE, Forta was co-founded with former…...

1+ week, 6+ day ago  (302+ words) Bob Beaut" has landed in the UK, and it's promising to put an end to overcomplicated beauty routines. The brand has launched exclusively at Harvey Nichols, with a new counter in the iconic Knightsbridge flagship " and an online drop to…...

1+ mon, 3+ week ago  (191+ words) In a world obsessed with 5:00am Pilates and green juice rituals, beauty incubator Maesa is serving up a much-needed reality check. The powerhouse behind brands like Being Frenshe and Kristin Ess is expanding its skincare portfolio with the launch of Party…...

2+ mon, 2+ week ago  (225+ words) It Cosmetics has named Jennie Garth as its latest ambassador alongside the launch of its new complexion product, the Do It All Sheer Tint Face Balm. Garth emerged as one of television's most recognisable faces in the 1990s with her role…...