4+ hour, 32+ min ago   (694+ words) Ten years ago, K-beauty's rise was defined by novelty. Sheet masks, snail mucin, and 10-step routines introduced Western consumers to a new skincare philosophy, but many dismissed the movement as another fleeting beauty trend. Today's resurgence tells a very different…...

2+ week, 4+ day ago   (742+ words) The category, however, has long been defined by a small selection of aloe gels, after-sun lotions, and burn creams sold alongside a comparably huge array of sunscreens. And new product launches are still few and far between, accounting for just…...

4+ week, 15+ hour ago   (624+ words) For decades, beauty brands largely relied on editors, publishers, and magazines to introduce new products, educate consumers, and shape conversations before the retailer served as the point of purchase. Today, that model is evolving. As beauty discovery becomes increasingly fragmented…...

4+ week, 2+ day ago   (1440+ words) During the spring of 2026, Bryan Johnson, the man behind biohacking’s recent boom, tweeted that his partner’s vagina was "100/100." In the post that generated 21.8 million views, 20,000 likes, and 4,600 reposts (21 million of those views and 3,200 reposts within 48 hours), he shared an image…...

1+ mon, 4+ day ago   (257+ words) K-beauty has brought many viral delights to beauty fans worldwide: glass skin, sheet masks, 10-step skincare routines, jelly blush, centella asiatica, and snail mucin serums, to name a few. Now the country is nurturing and exporting its next big thing:…...

1+ mon, 4+ week ago   (1427+ words) Alex Taylor, co-founder of women’s hormonal supplement brand Perelel, worked with lawmakers earlier this year in DC to advance new legislation that would make postnatal vitamins eligible for HSA/FSA coverage. Taylor understands that lobbying in Congress is just one…...

4+ mon, 1+ week ago   (588+ words) The closing panel at the BeautyMatter FUTURE50 2026 Summit, “The Wellness Shelf: Competing in the Beauty Retail Landscape,” tackled one of the most urgent questions facing the industry: As beauty and wellness continue to converge, what does it actually take for a…...

4+ mon, 2+ week ago   (919+ words) Ramadan is typically one of the busiest periods for beauty in the Middle East. But this year, a somber air settled over the season as brands navigated a complex emotional and economic landscape. Since February 28, American and Israeli attacks against…...

7+ mon, 2+ week ago   (214+ words) Beekman 1802: Magnesium Milk Barrier Reset Jelly Mist ($29) is a microbiome-friendly soothing jelly mist that is formulated to relieve redness, calm inflammation, and protect the skin barrier. The mist is fortified with magnesium+ complex, heartleaf supergreens, and goat milk to destress…...