News

afaqs!
afaqs.com > news > advertising > dettol-rolls-out-new-ad-for-antiseptic-liquid-focusing-on-maternal-care-11449627

Dettol rolls out new ad for antiseptic liquid focusing on maternal care

5+ hour, 9+ min ago  (152+ words) Dettol has launched a new campaign for its antiseptic liquid, built around the idea of a mother's instinctive response to a child's injury. The film is set in a wedding household and follows a young boy who hides an injury…...

afaqs!
afaqs.com > news > advertising > forest-essentials-bets-on-slow-beauty-with-new-campaign-11265410

Forest Essentials bets on ‘slow beauty’ with new campaign

1+ week, 1+ day ago  (293+ words) Forest Essentials has introduced a new campaign, "Take Your Time, positioning time and ritual as central to its Ayurveda-led skincare philosophy. The campaign reflects a shift in communication, foregrounding slower, ritual-based beauty practices in contrast to increasingly efficiency-driven routines. It…...

afaqs!
afaqs.com > news > advertising > stayfree-highlights-sleep-disruption-during-periods-in-new-campaign-11223081

Stayfree highlights sleep disruption during periods in new campaign

2+ week, 2+ day ago  (153+ words) Stayfree has rolled out a digital campaign for its Secure Nights range, centred on how menstrual needs differ between day and night and the impact on sleep quality. The campaign draws attention to sleep disruption during periods, noting that concerns…...

afaqs!
afaqs.com > news > guest-article > the-high-cost-of-empowerment-how-brands-sell-feminism-back-to-women-10922333

The high cost of empowerment: How brands sell feminism back to women

3+ mon, 2+ week ago  (987+ words) There's a shot I keep seeing. It returns like a bad habit, like an opening scene a director can't stop re-cutting because they know exactly where the audience will look. A bathroom. 2:13 a.m. Cold LED light that makes skin look like…...