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News
Messaging That Moves People: Three Lessons from a Storytelling Workshop
1+ mon, 3+ week ago (564+ words) By Chinwendu Akalonu, Intern South Carolina Citizens for Life Imagine sitting in a room full of individuals you met less than 24 hours ago, then the facilitator holding the microphone asks you to do something uncomfortable: write your story on a…...
Reddit Turns Human Conversation Into Its Brand Pitch
2+ mon, 1+ week ago (420+ words) Reddit is making a very simple bet with its new brand campaign: in an internet where everything feels increasingly polished, optimized, or possibly synthetic, people still want to hear from actual people. Developed with creative agency Mischief, the campaign focuses…...
Consumer Creativity: Brands Are Turning Fan Ideas Into Real Products
3+ week, 3+ day ago (970+ words) Consumers are becoming a source of product ideas as brands turn the recipes, hacks and combinations already spreading through their communities into official launches. Dutch Bros’ Mexican Mocha and Island Potion show how fan creativity can move from social media…...
Graduate student program turns research into real-world impact
1+ mon, 1+ week ago (473+ words) For many graduate students, the question isn't whether their research can make a difference, it's how to apply it beyond academia. The CHELO program was created to answer that question, connecting graduate students with paid internships where they can apply…...
Social impact startups have pitch night at CIC
2+ mon, 1+ week ago (932+ words) Two startups, one pioneering burn care for patients and the other educating teens about menstruation, were picked as the winners at a recent social impact pitch event at Cambridge Innovation Center (CIC). Prior to the public pitch night, where the audience…...
Charlotte Tilbury and Aesop build 'micro-joys' into the customer journey, and this is why
1+ mon, 3+ week ago (101+ words) Cherry Collins explains how small, intentional moments of recognition and delight can give beauty shoppers a reason to return Beauty, skin care and wellness are high-frequency rituals, embedded into daily routines rather than occasional luxury purchases. As a result, beauty…...
The Numbers Are In—Gamers Are Against AI
2+ mon, 1+ week ago (252+ words) to a game that doesn’t. This study relies on developers following Steam’s requirement to disclose if...
Case Study: How Vaseline turned beauty hacks into a product line
2+ mon, 3+ week ago (488+ words) By Staff on Monday, June 15, 2026 Categories: Behind the Campaign, Health & Beauty Beauty trends are increasingly written by everyday creators rather than brands, and Vaseline decided to formalise that shift. With Ogilvy Singapore, the Unilever brand turned verified viral hacks into…...
As Voices, we’re the constructive friend giving feedback to make a real difference
1+ mon, 3+ week ago (916+ words) Our team can guide you Lines open: Monday to Thursday - 9am to 5pm; Friday - 9am to 4pm Paulette knows from her own experience that care for older people can sometimes feel like a tick box exercise that doesn’t actually provide much valuable support. By…...
D2c Insider Pulse | Voice of the D2C Community in India
2+ mon, 3+ week ago (681+ words) Plush Targets Presence in 25 Cities as Women’s Wellness Brand Expands Offline Footprint and Product Portfolio D2c Insider Pulse India’s D2C ecosystem continues to witness strong growth in women-focused consumer brands, and Plush is emerging as one of the notable success stories in…...