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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
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News
Brands Unite To Recognize 'Matresence,' Term Connoting Motherhood
4+ mon, 3+ week ago (446+ words) “IDGAF is in the dictionary. Matresence isn’t,” reads the headline of a full-page ad in Sunday’s New York Times. Placed by Peanut, a seven-year-old community-building app for mothers, and Tommee Tippee, a 61-year-old marketer of baby products, the ad defines “matrescence…...