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mediapost.com > publications > article > 412981 > brands-unite-to-recognize-matresence-term-conno.html

Brands Unite To Recognize 'Matresence,' Term Connoting Motherhood

4+ mon, 3+ week ago   (446+ words) “IDGAF is in the dictionary. Matresence isn’t,” reads the headline of a full-page ad in Sunday’s New York Times. Placed by Peanut, a seven-year-old community-building app for mothers, and Tommee Tippee, a 61-year-old marketer of baby products, the ad defines “matrescence…...