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MediaPost Publications is an on-line publishing resource for all advertising media professionals - TV, cable, radio, print, interactive, agencies, buyers, and reps - providing news, articles and commentary.
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News
Consumers Enter Their High-Low Beauty Era
3+ week, 2+ day ago (323+ words) 08/12/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Consumers Enter Their High-Low Beauty Era In prestige retail, beauty dollar sales increased 7% to $17.1 billion for the first half, compared with…...
Dove, Victoria's Secret Pink-Pile On 'Elle"
3+ week, 16+ hour ago (440+ words) And last month, L'Oréal Paris announced that viewers can expect to see plenty of its products “woven into the fabric of the series itself, alongside a sweeping multi-touchpoint campaign.” The eight-episode series premiered on Amazon July 1. And while some critics…...
Ford Launches MLB Campaign Playing Up Quality
2+ mon, 6+ day ago (354+ words) Ford Motor Co., the automaker whose longtime tagline was “Quality is Job 1,” is once again bragging about its superiority. A 30-second spot touts the brand’s number-one ranking among mass market brands in the recent JD Power 2026 U.S. Initial Quality…...
Soccer Stinks: Febreze, Trevor Noah Tackle Boot Room Fumes
2+ mon, 6+ day ago (408+ words) 07/07/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member Soccer Stinks: Febreze, Trevor Noah Tackle Boot Room Fumes “I have loved soccer my whole life, and I've been covering this…...
Purina Seeks 'Chief Snuggle Officers"
2+ mon, 6+ day ago (261+ words) While CMOs are important, don’t underestimate the power of the CSO. Purina has officially opened applications for its Purina Puppy Chow and Purina Kitten Chow chief snuggle officers. “The pet food brand is looking for one kitten and one puppy…...
What's 'Perfectly Unreasonable'? Maker's Mark Bar On Aspen Mountaintop
2+ mon, 6+ day ago (355+ words) 07/07/2026 MediaPost Become a free MediaPost member now to read this article Log in if you are already a member What's 'Perfectly Unreasonable'? Maker's Mark Bar On Aspen Mountaintop Maker’s Mark is bringing its ongoing “Perfectly Unreasonable” global campaign to life…...