10+ hour, 53+ min ago   (981+ words) From sheer bases to softly flushed cheeks, Tripti Dimri's vacation makeup approach highlights why intentional prep, light textures, and lifestyle-led beauty matter more than excess. Vacations are meant for switching off, not standing in front of a mirror for hours…...

1+ week, 4+ day ago   (282+ words) From barrier intelligence to stress-responsive skin, these are the formulations quietly shaping the next phase of beauty. Here are the ingredients (and ingredient families) that define that shift. Peptides are not new. What's changing is how they're designed and delivered....

1+ mon, 2+ week ago   (229+ words) ELLE India speaks to Siddharth Bhagat - Director, Amazon Fashion and Beauty, India, about AI-enabled shopping, global beauty access and the rise of smart, curated discovery. Siddharth Bhagat: What really sets Amazon Beauty apart is the combination of scale, careful selection…...

2+ mon, 1+ week ago   (340+ words) Maybelline essentials make everyday beauty effortless, with long-lasting wear, flawless results, and a confident, polished look for every moment. These Maybelline favourites strike the perfect balance between performance and ease, making them the ultimate beauty companions for every occasion. Bright,…...

2+ mon, 2+ week ago   (258+ words) Take this as your "high maintenance things I do to stay low maintenance" guide for a morning on-the-go skincare routine that actually works. The first and the most essential step starts with cleansing. Use a gentle cleanser that suits your…...

3+ mon, 3+ week ago   (348+ words) Recently, BDSM aesthetics are making waves in high fashion, from Ludovic de Saint Sernin's subversive campaigns to Mugler's empowering power dressing. Trending. "Long ago, pants on women were considered an audacious bet Maybe a choker and corset combo at max'it…...

7+ mon, 3+ day ago   (752+ words) As the star marks 20 years in cinema, we revisit her most unforgettable roles, radical fashion moments, and the unapologetic power of doing it all on your own terms. Two decades ago, a soft-spoken woman in vintage silks walked into Indian…...

9+ mon, 3+ week ago   (319+ words) The beauty industry has an update, AI and DNA technology are transforming skincare by offering personalised, high-tech solutions for healthier and effective beauty routines. AI has already changed the way we shop'virtual try-ons, shade-matching tech, and skin analysis tools have…...

10+ mon, 3+ day ago   (296+ words) These game-changing beauty staples turn your routine into a statement. From bold lips to luxe scents, it's time to step up, take charge, and own every moment. A sharp, well-defined gaze is a classic beauty statement, and this waterproof eye…...